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Shareworks Startup Equity 101 Guide

Learn about common startup equity goals, challenges to offering startup equity, and more.

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78% of companies reported that they believe the role of equity will grow in importance in their overall compensation strategy over the next five years.1 For some startup companies, acquiring and retaining talent may be a key part of their overarching business strategy. Effective talent acquisition and retention may be one of the many tools that a company views as carving out a competitive advantage and driving their future growth.

In this guide, you will have the opportunity to gain insight into:

  • Common Startup Equity Goals
  • Typical Equity Types Offered
  • Challenges to Offering Startup Equity
  • Who Will Manage Your Equity Plan
  • Educating and Engaging Your Employees
  1. “Five Demographic Trends to Enhance and Evolve Your Equity Plan Now.” Morgan Stanley at Work. 2020. 


Solium Capital ULC. is a wholly-owned subsidiary of Morgan Stanley. Morgan Stanley Smith Barney LLC, and its affiliates and employees do not provide legal or tax advice. You should always consult with and rely on your own legal and/or tax advisors. Shareworks services are provided by Morgan Stanley Smith Barney LLC, member SIPC, and its affiliates, all wholly owned subsidiaries of Morgan Stanley. CRC3729622 08/22