One of the main differences between Carta pricing (formerly eShares) and Shareworks Startup Edition (formerly Capshare) pricing is transparency. While Carta’s sales reps might be able to charge more by withholding pricing information, we believe that pricing transparency is essential to an open and honest relationship.
Open pricing also helps to eliminate pricing discrimination. By disclosing everything online, customers know that they are seeing the same pricing that everyone else sees.
It keeps things fair and builds trust.
Carta requires that you pay for 409A valuations and stock option expensing, whether you need them at the time or not. Bundled pricing including cap table management, 409A, and stock option expensing (ASC 718) is the only option.
With startup solution, you can add 409A valuations or stock option expensing when it makes sense for you.
If you want to use your own valuation firm, we’re not going to force you to pay for something you aren’t going to use.
You shouldn’t pay unless you’re getting value. We leave it up to you to decide what you want and when to pay for it.
You’ll read more about it in the section below, but at most tiers, our pricing comes out to be ~20% less than Carta with cap table management, 409A valuations, and stock option expensing all included.
We keep a Shareworks Startup Edition vs Carta pricing and fees table updated based on new feedback from our sales reps.
But they change their pricing quite frequently. Over the past 12 months alone, Carta’s pricing has changed twice, so we don’t publish a Carta pricing table here.
However, we’d be happy to share the pricing and fees table and provide you with a brief demo of the how our solution's features compare with Carta.
If that sounds interesting, click here to request a demo, and we’ll be sure to go over the pricing and fees table with you too!
Alternatively, we’d be happy to share it with you over chat (click the chat bubble in the lower right) or by email via firstname.lastname@example.org.
The table we’ll send you contains actual estimated pricing for both Shareworks Startup Edition and Carta at every tier.
In nearly all cases, you’ll find that our solution comes out to be ~20% less than Carta’s pricing.
You’ll save substantially more than 20% going with startup edition over Carta if you don’t need a 409A valuation or stock option expensing software since we use “a la carte” pricing.
On the cap table software side, the biggest difference between Carta and our solution is that ours has robust flexibility.
Switching over to Carta often means that you’ll have to retrieve and then re-issue every equity certificate you’ve ever issued.
You can do that with startup edition too, but you also have the option to keep the certificates you’ve issued up to this point and just use the software to electronically issue new certificates going forward.
Our solution is much more robust and flexible in these hybrid scenarios.
Scenarios and Modeling
Another strength is its fundraising and exit scenario modeling capabilities. Rather than only supporting an Excel-based model, it can model out much more complicated scenarios by leveraging our software approach (though you can still export the results to Excel).
Carta 409A vs Shareworks Startup Edition 409A
On the 409A side, startup edition works with a network of truly independent 409A valuation firms. Carta uses their own “eShares Valuations LLC” that is owned by their parent company.
While conflicts of interest can exist on a sliding scale, don’t be confused about independence. Independence exists when the firm performing your 409A valuation can unequivocally claim that they “have no financial interest” in your company beyond the payment for the valuation service they provide.
The great thing about independence is that according to 409A regulations, using an independent valuation firm guarantees you safe harbor. In our opinion, while you may qualify for safe harbor in other ways, you’ll be hard pressed to get the IRS to agree that a Carta valuation qualifies under the independence standard.
For a detailed comparison, see our Carta vs Shareworks Startup Edition comparison page.
For a more complete comparison, we’d be happy to give you a demo of our solution.
We can go over the pricing and fees table and show you how the features compare along with the cost comparison.